The Unique Business Feature of EOS Lip Balm in an Over Saturated Beauty Industry

The history of shopping for a lip balm has for decades been an experience of picking cylindrical tubes in drug stores or supermarkets. The tubes were packaged in an almost formal way and marked with a listing of the ingredients, adding a clinical feel to the product. Exceptional brands added a flavor of either cherry or mint or entice their customers.

The revolutionary EOS (Evolution of Smooth) lip balm competed alongside these original balms in stores such as Walmart and Walgreen. ULTA and Lucky Vitamin soon followed. Beauty bloggers raved about the balm and celebrity icons such as Miley Cyrus, and Kim Kardashian flashed the tube out of their bags on the streets.

The founders of the successful $250 company revealed their progress to success in an interview by Fast Company. EOS lip balm occupies the second position after Burt’s Bees in the lip balm industry, as indicated in a study by Kline research and consultancy firm. It has climbed the ladder to beat older companies such as Chapstick and Blistex. EOS’s unique brand of selling nature and organically inspired products will increase to $2 billion by 2020 from its current sale of $1million units weekly.

Mehra, a former employee of various consumer packaging companies, and, Jonathan Teller and Craig Dubistky, former employees of startup incubators, found EOS in partnership.

The driving idea for starting the company was to innovate a product different from the original balms that targeted to reduce packaging costs.

The new balm incorporated all five senses of the customers, organic ingredients and an affordable price to attract customers of its predecessors. After several failed attempts to get the products on shelves of leading stores, they finally got an opportunity to sell, hence giving them a platform to meet the increasing demands of customers by building a manufacturing facility.

After seven years, the start-up business has expanded its market area by advertising their product on social media, through beauty editors and endorsing key celebrity figures.Mehra commented that discipline and a consistent entrepreneurial spirit were a major contributor to their success.

Read: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

 

Philanthropist Betsy DeVos Discusses Commitment To Education Reforms And Education-Choice Programs

Betsy DeVos and her husband Dick DeVos are many things. They are lobbyists, reformers, investors, and philanthropists. Their philanthropy work has involved them dedicating most of their time in education. They have been actively involved in proposing and implementing education legislations to enhance the education system in the country. The DeVoses created a scholarship program known as Education-Choice Program that seeks to not only to make education accessible to every child but also to ensure they get quality education at the school of their choice.

 

The Education-Choice Program is a success with over 250,000 children in 17 states benefitting from the program. The movement has been well-embraced and has seen a significant increase of children enrolling in the program year on year. When asked what inspired her to embark on this journey, Betsy pointed out that her children who were at a school going age at the time “touched home.”

 

Their kids were privileged to attend any school they wished but unfortunately that was not the case for many other children. Betsy recalls visiting Potter’s House Christian School, “Paying tuition was a huge sacrifice for these parents. Our support started gradually by supporting individuals in that school and eventually grew into a larger commitment.”

 

As their passion for education grew, her husband Dick DeVos, decided to run for the State Board of Education in Michigan because he felt he could contribute a lot to the education sector in the state. He was elected in 1990, and that prompted Betsy to start a program that awarded scholarships to low-income families. “Since we had the privilege of sending our kids to the right schools, it only seemed fair that other parents shared the privilege,” Betty said.

 

Despite the fact that the program was fulfilling and helped many parents and children, it was too small scale and would not address the real problem. They decided to scale it up and hence the education-Choice Program was born. After failing to reform the state constitution to allow vouchers & tax-credit scholarships, Betsy started a political committee called the Great Lakes Education Project. The aim of the committee was to enhance education reforms through the increase of charter schools in the state.

 

Over the course of two years, the Michigan committee’s task proved successful that they opted to upscale it to a national level. Since influencing education reforms on a national scale is a much larger task requiring much more people including elected officials to pass legislation, they decided to form the America Federation for Children. It is an umbrella organization affiliated with multiple organizations aiming to reform education in the country.

 

InnovaCare recruits three highly skilled administrative professionals

InnovaCare incorporation is an affordable and progressive health care provider that uses modern technology in its services. It is based in Puerto Rico and offers Puerto Rico’s only NCQA approved health plan. Its health care programs spread over North America.

InnovaCare operates the best Medicare health plans in the region, MMM Healthcare Incorporation, and PMC Medicare Choice Incorporation. The plan has more than 7,500 providers, covering 200,000 people.PMC and MMM offer the best health care options in Puerto Rico. InnovaCare also manages two health care plans in the Government Health Plan. InnovaCare has expanded its healthcare services through provider networks and the Medicaid and Medicare health programs. In early 2016, InnovaCare added three leaders to its administrative office. Jonathan Meyers joined InnovaCare as the Chief Actuary Officer. Penelope Kokkinides was employed as the Chief Administrative Officer while Mike Sortino joined as the Chief Accounting Officer.

Shinto, the president and chief executive at InnovaCare, stated that the recruitment maintained the professional and moral quality of the staff at InnovaCare. Rick Shinto added to say that the three have a known history of success in their fields, which they are will use to positively and progressively impact the healthcare provided by InnovaCare.

Richard Shinto, a Master’s degree graduate in Business Administration, has headed various hospitals as the director and chief medical officer. He documents his views on health care in several published books. He is an active member of health committees and is currently a member of the California Association of Physician Groups, Pacifare Quality Improvement Committee and the Health Net Quality Improvement Council.

Jonathan Meyers was the former Director for Horizon BCBS in New Jersey. He has previously headed HealthCare Partners in New York as the Chief Actuary. Jonathan was also a consultant for Employee Benefits to various employers and unions.Penelope Kokkinides was the Executive Vice President for Centerlight HealthCare before joining InnovaCare Health. She specialized in providing government health plans under the Medicare and Medicaid programs. She participated in structuring the health plan of AmeriChoice for a substantial amount of time. Hence, this has equipped her in developing and maintaining health care and leadership that focuses on better health programs.

Mike Sortino was the controller at the Samsung Fire & Marine Insurance Company branch of the United States before joining InnovaCare on innovacarehealth.com. He was previously the chief financial officer at HCC specialist with over five years’ experience in public accounting. He has a twenty-year history in insurance.

Kabbalah Centre: A Repository for Ancient Wisdom

Defining Kabbalah is not an easy task. It has been around for so long and means different things to different people. It has its origins in ancient Jewish mystical traditions, and so to some people, Kabbalah is a mystical form or at least an esoteric tradition of Judaism. Others view it as a way of approaching the holiest of Jewish scriptures, the Torah, due to the fact that Kabbalah is based on an ancient Torah commentary called the Zohar.

Kabbalah Centre as a discipline distinct from other forms of Jewish mysticism emerged in High Middle Ages. It has been preserved through the present by the orthodox and Hasidic movement. Written in an obscure form of Aramaic, the Zohar was first published in Spain in the 13th century by a Jewish writer named Moises de Leon, who ascribed the work to Simeon bar Yochai, a second century mystic. Following its publication, the book became popular throughout Europe and its authority was recognized by many Jewish congregations. In the orthodox tradition, the veracity of bar Yochai’s authorship and the validity of Kabbalah are central tenets. Although reform and conservative movements have traditionally viewed Kabbalah as deserving of academic study only, aspects of Kabbalah have slowly made their way into mainstream liberal Jewish practice.

Kabbalah Centre is an international non-profit organization headquartered in Los Angeles, California. The organization takes the view that the Zohar and Kabbalah can help people of all faiths find spiritual peace and guidance, and believes Kabbalah can be a supplement to other religions. Founded by Phillip Berg and his wife Karen in 1965, Kabbalah Centre now offers courses online and at locations all over the world. Specialized religious knowledge or familiarity with ancient languages are not necessary to study with the Kabbalah Centre, which initiates students by means of a more intuitive method of study.

Reasons Why You May Need Online Reputation Management

Building a good reputation as an individual or a business can take years. However, it only takes a matter of minutes before it is destroyed. With the advent of technology, which gave birth to the internet, online reputation management has become more crucial than ever. A study conducted in 2014 revealed that there is existence of biases in online platforms, especially on Google. The research proved that Google has a high affinity to negative articles about companies or individuals compared to good ones. Some of these negativity have dire consequence even in situations where the victim has done nothing wrong. In this post, I am going to discuss situations that can compel us to have online reputation management techniques.

One of the things that make people fall victims of online reputation damage without their knowledge is mistaken identity. It is highly possible that your name could match somebody who has a criminal background, so that Google gives results related to criminal activities. Your company’s name might also be related to another firm that is notorious in SLA violations. This could hamper your efforts of getting a job as an individual or recruiting new customers as a company. Hence, there is need to build a strong Reputation.com online to mitigate the effects of such confusions.

A bad reputation online can also be life threatening. Some people may resort to attacks when they are unhappy with a person’s reputation regardless whether the victim committed the offense or not. The attacks may be physical or remote. The best way to go about this and limit the risks of attacks due to bad reputation online is to start on improving the search results that compromise your safety.

The internet also provides a very conducive environment for those who have malicious intentions towards your business. Some people also use the internet as a revenge platform. Given that a person can write whatever he or she likes on the platforms, your reputation can be severely damaged in the process. Cases like this have become rampant hence it is important that you employ highly effective online reputation management techniques to prevent such incidences.

 

Bruce Levenson files a lawsuit

Bruce Levenson was a major figure in Atlanta for many years. He helped build the Hawks into a power in the Eastern Conference and he was always willing to help local businesses and charities. Recently, Bruce gave up ownership of the Hawks and he faded from the Atlanta news. Now, Bruce is back in the news with a major lawsuit in the works.
The Atlanta Hawks Basketball and Entertainment LLC is the company that once owned the Hawks and is headed up by UCG founder Bruce Levenson. The firm is slowly shutting down as it no longer serves a purpose, but they have now filed suit against an insurance company because they breached a contract involving Danny Ferry, former general manager of the Hawks.

Levenson’s company bought insurance from New Hampshire Insurance Company for several aspects of the business including wrongful termination suits. Danny Ferry was fired by the Hawks and filed a claim to receive payment, but no payment has been issued. The insurance company has failed. Levenson is hoping to get the company to admit fault and make a payment quickly so that he can move on to other things.

Since Forbes billionaire Bruce Levenson stopped owning the Hawks he has had time to focus on other things like his philanthropies. Bruce is giving generously to the I Have a Dream Foundation in his hometown of Washington, D.C. This foundation focuses on helping low-income students achieve their financial dreams. Bruce also gives generously to the Holocaust Museum and he even helped start a program that encourages schools to go on tours of the Holocaust museum. He strongly believes that remembering the past is the key to a brighter future. Bruce plans to keep giving generously for years to come.

Bruce no longer owns the Atlanta Hawks, but he is still helping people throughout the world.

http://www.espn.com/nba/story/_/id/11493472/jason-whitlock-bruce-levenson-atlanta-hawks
 

Susan McGalla is the Branding Expert that Broke Through the Glass Ceiling

Susan McGalla has accomplished something that most women in the business world may never get the chance to do. She became the CEO that would take things to the next level. Susan McGalla would become the CEO of American Eagle, and she would leave this company to later step into the position of CEO for Wet Seal.

Females in the business world do not do this often. This is not a common occurrence in business. There are so many women that are trying to break the glass ceiling just to get into an executive role, but Susan got to the top twice. That is rare so people will listen when she speaks. Susan McGalla has managed to do what a lot of women cannot do because she has been able to study branding like no one else.

Susan McGalla started her own branding consultant firm at one time, and she was able to do this because she studied marketing trends and became aware of the mindset of consumers. She tackled the apparel industry and found her way to the top by building branding strategies that made her companies successful. American Eagle was at the top of the clothing industry with great profits for investors during McGalla’s time as CEO. She spent more than a decade in various positions within the company and eventually rose to the CEO position. This gave her the opportunity to learn about the company from the ground up. There is a lot of wisdom in what she has to say. Her time in CEO roles on Post Gazette has allowed her to put an official stamp on branding. She is a leader that knows how to give other women the information that they need to build a solid career for themselves.

Susan McGalla has stated that education is the key. This is how she has become the successful person that she is today. Right now she serves as the Director of Strategic Planning for the Pittsburgh Steelers. This gives her the ability to change the clothing line and get people interested in the fan gear for this team. This is the perfect path for someone that has mastered the art of branding. Susan has a degree in marketing on ireport.cnn.com, and the time that she has spent building her name in the industry gives her leverage. She can make demands that others may not be able to make because she has proven herself.

Madison Street Capital and Excellent Deal Making Opportunities

Madison Street Capital is a noted global investment banking agency that’s located in Chicago, Illinois. The M&A Advisor has just revealed that the firm is a finalist for its upcoming M&A Advisor Awards. These awards have been given out for 15 years now. Many people view these awards as being true signs of accomplishment within the financial field. They acknowledge superior work in the deal making realm. They also acknowledge great work in both financing and restructuring matters. The awards focus on prominent executives and companies that make significant impacts on deal making, financing and restructuring.

Madison Street Capital has earned a coveted “International Boutique Investment Banking Firm of the Year” nomination. It has also earned an “Industrials Deal of the Year” nomination for the “below $100 MM” category. The second award pinpointed Madison Street Capital due to the firm’s assistance with the Acuna & Asociados S.A. project. Karl D’Cunha was the head of that deal. He works as a Senior Managing Director for Madison Street Capital.

Charles Botchway is the Chief Executive Officer (CEO) and founder of Madison Street Capital. He stated that his firm has been delighted to help Dowco with its Acuna & Asociados S.A. deal. Dowco has been a Madison Street Capital client for a long period of time. Botchway also stated that the firm is elated to have nominations from the M&A Advisor Awards. The executive indicated that his staff members work indefatigably to bring businesses and clients together with ease.

The highly anticipated 15th Annual M&A Advisor Awards Gala will take place at the New York Athletic Club on Wednesday, November 9th. People will be able to learn about all of the winners then.

Madison Street Capital has been in business since the late 1990s. It was established in 1998. The company aims to provide assistance regarding M&A (mergers and acquisitions) happenings. Madison Street Capital provides clients with access to many different kinds of services. The professionals who work for this firm have extensive knowledge regarding business valuations, corporate advisory and financial opinions. They specialize in vital subjects such as purchase price allocations, bankruptcy, capital restructuring, corporate governance, share based compensation, buy out advisory, reorganization assistance, financial sponsor coverage, portfolio valuation assistance and so much more.

Although Madison Street Capital runs out of the Windy City in Chicago, it has a couple other locations. It has an office in Accra, Ghana in Africa. Madison Street Capital also has an office located in South Asia in Haryana, India. People can reach out to Madison Street Capital to receive further information about subjects such as financial reporting valuation and asset management industry focus. Madison Street Capital has a knowledgeable and committed team of executives on its side.

Learn more:

http://www.benzinga.com/pressreleases/16/08/r8401008/madison-street-capital-announced-as-finalist-for-the-15th-annual-m-a-ad

Richard Blair And Noteworthy Issues About Renting On Airbnb

For a homeowner, renting on Airbnb requires several considerations in addition to insurance. Renting a house on Airbnb provides an easy mode of making money. In addition, it makes it possible to get the cash to pay for the property. Though, current incidents have shown that hosting travelers temporarily can lead to problems. These problems arise unexpectedly.

Short time renters can injure themselves or destroy the property. Noteworthy, that is not covered by homeowner insurance. They can also damage nearby properties. Therefore, the homeowner is left with extra costs they did not expect. In some incidents, homeowners spend more in repairs and paying for treating the injuries than what they made accommodating the travelers.

For this reason, risks are a major issue that needs to be considered. Before accepting travelers into a home, a property owner has to understand that he/she will be liable for the actions of the guests. That includes injury to the guests, damage to property, illegal activities, and law suits. In addition, the tenants can refuse to pay for the services received in some incidents.

The second issue to consider is protection. Airbnb provides secondary coverage and it only comes when a property owner has finished the available funds. Additionally, many insurance policies do not cater for short term rentals. Therefore, a homeowner is responsible for the expenses related to the paid guests.

When homeowners take into account the three concerns, they have a better understanding and can be able to decide whether to rent or not. However, it is best for homeowners to seek the opinion of a qualified professional like an investment manager or an insurance expert.  He has served in the securities field for 22 years. Blair is the owner of Wealth Solutions that has operational headquarters in Austin, Texas.

About Richard Blair
Richard Blair is a certified income specialist and the owner of Wealth Solutions Inc. He has over 22 years experience working in the financial services field. Additionally, Richard is a certified tax specialist, retirement income certified professional, and a certified annuity specialist. He is also a certified fund specialist and a certified estate and trust specialist. Richard Blair established his company with the objective of making a change to the lives individuals, businesses, families, and businesses. He works with small business owners, individuals, as well as families in his locality. Blair holds a Bachelor of finance degree from the University of Texas.

Online Reputation Management Critical to All-Big Businesses.

Every big business ought to continually progress their online reputation management. It helps improve and even restore a good name of a brand or company. For a company to gain a respectable reputation, there is need to create and promote positive material online consistently. With consistent efforts, the negative content found online can never succeed.

Credibility in business is perilous to its survival. Some of the big businesses nevertheless, ignore online reputation management only to respond when it is too late. All big businesses prioritizing online reputation and using creative ways to Brand Yourself is vital to avoid a costly situation.

Online reputation management today, undisputedly important. Any company with a big name does get both positive and negatives reviews online. This situation is inescapable, and no business or brand can avoid it. Being vigilant at all times can help avoid an online crisis but if it happens there is always a way to recover.

As a company, being part of the conversation happening online is encouraged. Let the people know your views as a company or brand. Featuring in the reviews whether positive or negative will show that a company cares.

To help listen in on the conversations, a big company with resources can always use automated tools. Automated tools assist in gathering data and help generate a strategic response. With technology, you continually receive automated data.

When replying to comments online every big company should always ensure the responses are handled by a team and not an individual. Replies should be well thought out and given enough time. Be positive in replying and try to answer every issue mentioned realistically. A negative comment should never be answered to with a negative remark.

Finally, it is important to be everywhere on the internet. Have an up to date website, blogs, and be in all top social media platforms. It should also contain relevant and up to date information. The business name and the brand name must all be distinct and be in your control. Always encourage positive reviews too.