Most of us when purchasing something new online will check out consumer reviews before making a purchase. If someone spots a negative review they tend to be more hesitant toward buying that product. This philosophy is true with college athletes and social media.
The modern-day college athlete has a lot more to deal with because of social media than in times past. Nowadays the athletes have to worry about what they themselves put on social media because of the negative fallout that comes from their comments or selfies. However, some of the athletes are finding that teammates or people they don’t even know post things about them on social media that may or may not be true, but it still has a negative impact.
There is also the troubles that the college athletes face by going out in public and being caught in the wrong place doing the wrong thing and it gets splashed all over social media with pictures of them caught in the act.
Social Media creates many ways for college athletes to find themselves in hot water. The modern-day college athlete has to be more proactive in protecting and building a positive brand image. Staying out of trouble is the first thing they can do to prevent harm to their reputation or their college or university. Another way is for them to only post positive things about themselves or their teammates to avoid negative backlash. Finally, if the athlete comes from a wealthy family, perhaps a student would look into a firm like Status Labs (read a friends Status Labs review here)