Building a good reputation as an individual or a business can take years. However, it only takes a matter of minutes before it is destroyed. With the advent of technology, which gave birth to the internet, online reputation management has become more crucial than ever. A study conducted in 2014 revealed that there is existence of biases in online platforms, especially on Google. The research proved that Google has a high affinity to negative articles about companies or individuals compared to good ones. Some of these negativity have dire consequence even in situations where the victim has done nothing wrong. In this post, I am going to discuss situations that can compel us to have online reputation management techniques.
One of the things that make people fall victims of online reputation damage without their knowledge is mistaken identity. It is highly possible that your name could match somebody who has a criminal background, so that Google gives results related to criminal activities. Your company’s name might also be related to another firm that is notorious in SLA violations. This could hamper your efforts of getting a job as an individual or recruiting new customers as a company. Hence, there is need to build a strong Reputation.com online to mitigate the effects of such confusions.
A bad reputation online can also be life threatening. Some people may resort to attacks when they are unhappy with a person’s reputation regardless whether the victim committed the offense or not. The attacks may be physical or remote. The best way to go about this and limit the risks of attacks due to bad reputation online is to start on improving the search results that compromise your safety.
The internet also provides a very conducive environment for those who have malicious intentions towards your business. Some people also use the internet as a revenge platform. Given that a person can write whatever he or she likes on the platforms, your reputation can be severely damaged in the process. Cases like this have become rampant hence it is important that you employ highly effective online reputation management techniques to prevent such incidences.