The Unique Business Feature of EOS Lip Balm in an Over Saturated Beauty Industry

The history of shopping for a lip balm has for decades been an experience of picking cylindrical tubes in drug stores or supermarkets. The tubes were packaged in an almost formal way and marked with a listing of the ingredients, adding a clinical feel to the product. Exceptional brands added a flavor of either cherry or mint or entice their customers.

The revolutionary EOS (Evolution of Smooth) lip balm competed alongside these original balms in stores such as Walmart and Walgreen. ULTA and Lucky Vitamin soon followed. Beauty bloggers raved about the balm and celebrity icons such as Miley Cyrus, and Kim Kardashian flashed the tube out of their bags on the streets.

The founders of the successful $250 company revealed their progress to success in an interview by Fast Company. EOS lip balm occupies the second position after Burt’s Bees in the lip balm industry, as indicated in a study by Kline research and consultancy firm. It has climbed the ladder to beat older companies such as Chapstick and Blistex. EOS’s unique brand of selling nature and organically inspired products will increase to $2 billion by 2020 from its current sale of $1million units weekly.

Mehra, a former employee of various consumer packaging companies, and, Jonathan Teller and Craig Dubistky, former employees of startup incubators, found EOS in partnership.

The driving idea for starting the company was to innovate a product different from the original balms that targeted to reduce packaging costs.

The new balm incorporated all five senses of the customers, organic ingredients and an affordable price to attract customers of its predecessors. After several failed attempts to get the products on shelves of leading stores, they finally got an opportunity to sell, hence giving them a platform to meet the increasing demands of customers by building a manufacturing facility.

After seven years, the start-up business has expanded its market area by advertising their product on social media, through beauty editors and endorsing key celebrity figures.Mehra commented that discipline and a consistent entrepreneurial spirit were a major contributor to their success.

Read: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

 

Philanthropist Betsy DeVos Discusses Commitment To Education Reforms And Education-Choice Programs

Betsy DeVos and her husband Dick DeVos are many things. They are lobbyists, reformers, investors, and philanthropists. Their philanthropy work has involved them dedicating most of their time in education. They have been actively involved in proposing and implementing education legislations to enhance the education system in the country. The DeVoses created a scholarship program known as Education-Choice Program that seeks to not only to make education accessible to every child but also to ensure they get quality education at the school of their choice.

 

The Education-Choice Program is a success with over 250,000 children in 17 states benefitting from the program. The movement has been well-embraced and has seen a significant increase of children enrolling in the program year on year. When asked what inspired her to embark on this journey, Betsy pointed out that her children who were at a school going age at the time “touched home.”

 

Their kids were privileged to attend any school they wished but unfortunately that was not the case for many other children. Betsy recalls visiting Potter’s House Christian School, “Paying tuition was a huge sacrifice for these parents. Our support started gradually by supporting individuals in that school and eventually grew into a larger commitment.”

 

As their passion for education grew, her husband Dick DeVos, decided to run for the State Board of Education in Michigan because he felt he could contribute a lot to the education sector in the state. He was elected in 1990, and that prompted Betsy to start a program that awarded scholarships to low-income families. “Since we had the privilege of sending our kids to the right schools, it only seemed fair that other parents shared the privilege,” Betty said.

 

Despite the fact that the program was fulfilling and helped many parents and children, it was too small scale and would not address the real problem. They decided to scale it up and hence the education-Choice Program was born. After failing to reform the state constitution to allow vouchers & tax-credit scholarships, Betsy started a political committee called the Great Lakes Education Project. The aim of the committee was to enhance education reforms through the increase of charter schools in the state.

 

Over the course of two years, the Michigan committee’s task proved successful that they opted to upscale it to a national level. Since influencing education reforms on a national scale is a much larger task requiring much more people including elected officials to pass legislation, they decided to form the America Federation for Children. It is an umbrella organization affiliated with multiple organizations aiming to reform education in the country.

 

InnovaCare recruits three highly skilled administrative professionals

InnovaCare incorporation is an affordable and progressive health care provider that uses modern technology in its services. It is based in Puerto Rico and offers Puerto Rico’s only NCQA approved health plan. Its health care programs spread over North America.

InnovaCare operates the best Medicare health plans in the region, MMM Healthcare Incorporation, and PMC Medicare Choice Incorporation. The plan has more than 7,500 providers, covering 200,000 people.PMC and MMM offer the best health care options in Puerto Rico. InnovaCare also manages two health care plans in the Government Health Plan. InnovaCare has expanded its healthcare services through provider networks and the Medicaid and Medicare health programs. In early 2016, InnovaCare added three leaders to its administrative office. Jonathan Meyers joined InnovaCare as the Chief Actuary Officer. Penelope Kokkinides was employed as the Chief Administrative Officer while Mike Sortino joined as the Chief Accounting Officer.

Shinto, the president and chief executive at InnovaCare, stated that the recruitment maintained the professional and moral quality of the staff at InnovaCare. Rick Shinto added to say that the three have a known history of success in their fields, which they are will use to positively and progressively impact the healthcare provided by InnovaCare.

Richard Shinto, a Master’s degree graduate in Business Administration, has headed various hospitals as the director and chief medical officer. He documents his views on health care in several published books. He is an active member of health committees and is currently a member of the California Association of Physician Groups, Pacifare Quality Improvement Committee and the Health Net Quality Improvement Council.

Jonathan Meyers was the former Director for Horizon BCBS in New Jersey. He has previously headed HealthCare Partners in New York as the Chief Actuary. Jonathan was also a consultant for Employee Benefits to various employers and unions.Penelope Kokkinides was the Executive Vice President for Centerlight HealthCare before joining InnovaCare Health. She specialized in providing government health plans under the Medicare and Medicaid programs. She participated in structuring the health plan of AmeriChoice for a substantial amount of time. Hence, this has equipped her in developing and maintaining health care and leadership that focuses on better health programs.

Mike Sortino was the controller at the Samsung Fire & Marine Insurance Company branch of the United States before joining InnovaCare on innovacarehealth.com. He was previously the chief financial officer at HCC specialist with over five years’ experience in public accounting. He has a twenty-year history in insurance.

Kabbalah Centre: A Repository for Ancient Wisdom

Defining Kabbalah is not an easy task. It has been around for so long and means different things to different people. It has its origins in ancient Jewish mystical traditions, and so to some people, Kabbalah is a mystical form or at least an esoteric tradition of Judaism. Others view it as a way of approaching the holiest of Jewish scriptures, the Torah, due to the fact that Kabbalah is based on an ancient Torah commentary called the Zohar.

Kabbalah Centre as a discipline distinct from other forms of Jewish mysticism emerged in High Middle Ages. It has been preserved through the present by the orthodox and Hasidic movement. Written in an obscure form of Aramaic, the Zohar was first published in Spain in the 13th century by a Jewish writer named Moises de Leon, who ascribed the work to Simeon bar Yochai, a second century mystic. Following its publication, the book became popular throughout Europe and its authority was recognized by many Jewish congregations. In the orthodox tradition, the veracity of bar Yochai’s authorship and the validity of Kabbalah are central tenets. Although reform and conservative movements have traditionally viewed Kabbalah as deserving of academic study only, aspects of Kabbalah have slowly made their way into mainstream liberal Jewish practice.

Kabbalah Centre is an international non-profit organization headquartered in Los Angeles, California. The organization takes the view that the Zohar and Kabbalah can help people of all faiths find spiritual peace and guidance, and believes Kabbalah can be a supplement to other religions. Founded by Phillip Berg and his wife Karen in 1965, Kabbalah Centre now offers courses online and at locations all over the world. Specialized religious knowledge or familiarity with ancient languages are not necessary to study with the Kabbalah Centre, which initiates students by means of a more intuitive method of study.