Successful firms acquire the right materials as well as efficient equipment in order to produce quality products. Traveling Vineyard uses this concept to produce high-quality wine. It sources for the right grapes in different parts of the world and continually upgrades its production equipment to maintain the quality of its wine. In addition, it utilizes a unique marketing concept rarely employed by wine firms. The model of free home wine tasting was initiated 6 years ago and has since born fruits.
Traveling Vineyard uses self-employed wine consultants called Wine Guides, tasked with marketing and selling the firm’s wine. The organization trains and assigns them regions to market the commodity. Wine Guides market by scheduling free wine tasting days with potential clients and earn commissions by selling the product. Utilizing this model has helped the company cut down on sales and marketing expenditures. Furthermore, the firm has increased its overall market share, thus increased profitability.
A Wine Guide in Traveling Vineyard earns income, has flexible working hours, networks, and gets fulfillment without sacrificing other obligations. Friendship is also a common consequence of being a wine guide due to regional meetings and an annual harvest. This helps wine guides meet each other and discuss ideas about how to market the company and make more money in the future. Traveling Vineyard’s social media presence has increased in the past three years, and its Facebook page alone has more than 30,000 likes. Therefore, the company has a portfolio of existing and potential customers.
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