Flavio Maluf is a businessman from Brazil who heads up two major companies. He is the Chief Executive Officer at a firm called Eucatexand also serves as Grandfood’s President. His childhood was an interesting one as he grew up in a family that is heavily involved in the politics of Brazil. Taking note of the good examples that were provided to him by his family and in particular, his father, Flavio Maluf has built an impressive legacy for himself in the world of entrepreneurship.
Flavio Maluf’s company known as Eucatex was inspired by Flavio Maluf’s great-grandfather know as Salim. It was during the decade of the 1960s that Flavio’s father and also his uncle got into the industry of making lining out of wood fiber. The actual name of Eucatex came from the word Eucalyptus. Flavio Maluf is kept quite busy in his duties at Eucatex and he spends his days fulfilling an extensive agenda and attending the regular daily meetings. Flavio Maluf also likes to go down to the production floors at his facilities so he can inspect how the work is coming along. Read more about Flavio Maluf at Blog do Ronco
Flavio Maluf has also become a major advocate of the concept of inbound marketing and has discussed it at length. This concept is in regard to strategies for digital marketing as a way to bring in customers by way of shared content. Flavio has spent a lot of time pointing out the benefits of this strategy and also has spent a lot of time working to persuade those who have their doubts. Business owners in the agribusiness sector have been particularly resistant to this but Flavio Maluf has been working hard to change people’s minds. He argues that the ability for inbound marketing to help to draw in an audience is a technique that could greatly help agribusiness in the long run.