Honey Birdette, the Australian lingerie brand recently announced its new venture into electronic commerce business online. The company was elated to announce that it will be expanding business in the United Kingdom from the current three retail stores to forty stores when 2018 ends.
Honey Birdette was established by an executive entrepreneur called Eloise Monaghan in the year 2006. After experiencing a massive growth by 374% in the U.S. market over the previous twelve months of operation, Honey Birdette settled for developing a new platform online. The aim of this platform is to provide clients with a new shopping experience. Monaghan said that the e-commerce platform would provide faster delivery with discounts on orders above $50. With this strategy in place, Honey Birdette will experience unmatched increased in returns from the range of products offered in the United States market.
The e-commerce platform comes with many advantages for Honey Birdette and its clients. The target market of the business is aimed at rapidly increasing the number of stores in the United Kingdom. In 2017, the company established its first physical retail store in Australia. This was followed by an additional two in Leed’s Victoria in addition to Westfield White City. The business also targets the retail openings in the United States of America. With an expansion in portfolio diversification, the company is set to grow internationally. The company revealed the opening of ten additional stores in the United Kingdom. These stores are in Liverpool, Newcastle, Leed and Stratford. It is projected that by the end next year, Honey Birdette will have acquired forty more stores in the same state.
Honey Birdette’s Profile
Honey Birdette was established in 2006 by two friends over a glass of champagne. The two friends thought it wise to establish a luxurious lingerie line to suit their needs. From its establishment in 2006, Honey Birdette has been nothing but a growing brand. Currently, it has launched an online platform for easy shopping by customers.
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