From designing clothes to advertising them and even getting in on helping customers with the perfect clothes for them, Kate Hudson is a huge part of Fabletics. She likes the brand and supports it. In addition, she thinks of it as something that is a part of her. Since she has designed a lot of the different clothes, she knows they are a part of who she is and what she does. She also knows things will continue to get easier for her if she is going to help the brand continue to grow as they do different things.
One of the biggest things Fabletics is trying to do right now is become the best in the industry. While they are still successful, they are more of a niche company right now. They want to be bigger than that. They plan to make all the right moves and become even bigger than Amazon. They are going to use the experience they have to try and make things easier for customers. They are also going to push so they can become a part of the biggest market in the industry. They have taken a lot of steps to set themselves apart.
The first step they took was becoming an all-inclusive company. Even though they didn’t start out that way, they quickly saw the value that comes from being this type of company. Fabletics wanted to make sure they were going to show other people what they could do with their company so their customers would feel welcomed. All women who enjoy clothes are able to shop comfortably and conveniently with Fabletics. It helps them to feel like they are a part of something that is much bigger than other companies. It will also give Fabletics the competitive edge in the fashion industry.
For the company to make the leap into the brick and mortar retail world, they had to do a lot of planning. They knew they would need to show their customers they could survive in a mall or independent environment so they did what they could to get to that point. With flagship stores coming up around the world, Fabletics is going to continue helping people realize they are among the best. They want them to realize Fabletics is the best athleisure wear brands available. They also want people to shop conveniently in a setting that works for them no matter how they like to shop.