Jose Auriemo Neto is among the most emulated CEOs in Brazil. He is the current chairman and Chief Executive Officer of JHSF Participacoes SA. JHSF is a leading real estate company that deals with the development of residential and commercial properties in Brazil. It is located in the city of Sao Paulo and was founded in 1972 by Fabio and Jose Roberto Auriemo. The two brothers had an aim of transforming the real estate industry in Brazil. It was the first firm in Brazil to invest in recurrent income assets like airports, hotels and shopping malls. Eighteen years later, the company dissolved, and Jose Roberto Auriemo became the head of JHSJ while Fabio Auriemo chaired the real estate division, JHSF Participacoes.
After graduating from Fundacao Armando Alvares Penteado University, Jose Auriemo Neto joined his father’s company JHSF Participacoes. He successfully established a parking lot management company Parkbem. In 2001, JHSF made a milestone by constructing the first mall in Brazil with an integrated local subway station, Metro Santa Cruz Shopping Mall in the city of Sao Paulo. Later in 2003, young, energetic Jose Auriemo at the age of 27 years took over the stewardship of JHSF. Under his leadership, the company ventured into retail business after signing partnership agreements with Pucci, Hermes and Jimmy Choo. Together, they opened luxury brands retail outlets at Cidade Jadrim Shopping Mall. Jose is a strategist and a risk taker. He led JHSF into another partnership with Valentino and together they opened Valentino and R.E.D. Valentino stores in Brazil.
Today, credit to Jose Auriemo, JHSF is one of the fastest growing real estate companies in Brazil. In 2011, JHSF constructed the first luxurious residential green building in Brazil, Vitra, something which their competitors are yet to accomplish. JHSF has also set up other shopping malls such as Bela Vista in Salvador and Ponta Negra in Manaus to meet the demand for modern malls. Jose Auriemo has penetrated te market of other countries by opening other businesses in the United States and Uruguay.