Founded in 1972, the company JHSF has grown over four decades to become one of the leaders in the real estate sector in Brazil. Their target is mostly the more lucrative high-income earners with most of their development projects revolving around upscale hotels, shopping centers, and an exclusive international airport. The management of JHSF is known for having the eye to identify new business opportunities in its line of work, and this has been a major contributor to its growth since its inception.
JHSF has most of its operations based in capital cities such as Sao Paulo and Manaus to take advantage of the high population of high-income earners. The company has segmented its real estate business into four main categories of operation; Malls, Incorporations, Hotels and restaurants, and Executive Airport. To keep up with the worldwide trend in real estate of focusing investment on recurring income areas such as administration of shopping malls and high standard hotels, JHSF turned its focus to such areas with developments such as Catarina Executive airport and Catarina fashion outlet. These, in turn, have led to a significant rise in the company’s revenue.
The success that JHSF has enjoyed over the years is credited to the guidance of Jose Auriemo Neto, the firm’s president and CEO. Jose succeeded his father, Fabio Auriemo, who was the president of the company until five years ago. José was the brain behind the construction of one of the largest real estate complex in Brazil on the edge of the Marginal Pinheiros.
Jose’s work not only revolves around overseeing the brands interest in office building but also administers his company’s shopping and retail portfolio which has grown to become quite extensive over the years. The company has been involved in many retail ventures which have grown to become huge success stories.