Luiz Carlos Trabuco Cappi, the President of the 2nd largest bank in Brazil, Bradesco Bank, was recently named Executive of the Year at the top 2016 for his most recent power move. Trabuco, as he is most commonly referred to by his peers, executed a deal that involved the acquisition of the Brazilian faction of HSBC for a reported $5.2 B US. This move, which has been described by Trabuco as one that allows Bradesco Bank to acquire the equivalent of six years of organic company growth, was first approved by the Chairman of the Board, Lazaro Brandao.
It is a fitting move that only adds to the mythology of Mr. Trabuco’s storied career, and one that has once again leveled the playing field for Bradesco Bank, who in recent times, was supplanted by its rival, Itau Unibanco. The recent acquisition of HSBC of Brazil has placed Bradesco on par with its strongest competition in areas such as branch network, a number of account holders, and total investment funds, as well as deposits and assets.
Luiz Carlos Trabuco Cappi was born in Marilla in 1951 and attended college at the University of Sao Paulo, where he was enrolled in the Faculty of Philosophy, Science, and Letters program. Mr. Trabuco wasted no time beginning the career that would propel him to the top of the banking industry in Brazil, and at the age of 18, began an entry-level position with Bradesco Bank. Mr. Trabuco navigated various avenues of the company for 15 years before he took the position of Marketing Director, where he considerably upped Bradesco Bank’s public profile by connecting them closer to key figures in the media. Mr. Trabuco’s next major position promotion came when he transitioned into the role of Executive Director and President of Bradesco Previdencia. As Mr. Trabuco continued to work his way upward in the ranks of Bradesco Bank, he began to garner a sterling reputation the put him on the radar of many of the top executives, including the Chairman of the Board, Lazaro Brandao. His continuous work ethic and ability to close major deals for the bank directly impacted the Board of Directors’ decision to propel him into the presidency of the company.
One of Mr. Trabuco’s first actions as President was to sit down with many of the executives throughout the company in order to ensure that the bank would be operating with maximum efficiency through and through. Mr. Trabuco also decided to deviate against some of the practices that have traditionally held true by seeking talented businessmen from outside of the company. This was seen as a welcome practice by many of the higher-ups after Bradesco Bank lost its longstanding position atop the Brazilian banking world. On a typical day, Mr. Trabuco arrives at Bradesco Bank at 7:00 am and works his shift until 6:00 pm. Although these are the hours of his regular schedule, he often works additional hours during business dinners and conferences. Throughout Mr. Trabuco’s career, he has received a wide array of awards and recognition. In addition to his recent recognition as the Entrepreneur of the Year, Mr. Trabuco has also received the Insurance Personal of the Year in 2006 and 2007, as well as the Don Quixote Trophy and the List of Best CEO’s in Brazil by Forbes magazine. Today Mr. Trabuco carries a myriad of professional titles including Vice-Chairman of the Board of Directors of Banco Bradesco SA, a Member of the Strategic Committee of Vale SA, and the President of the Council of Representatives and of the Executive Board of the National Confederation of Financial Institutions.