Making An Email That Catches Eyes

When Bob Reina asked for help making a five second video to embed in an email in 2007, America Online laughed. They said it was impossible.

In 2016, Reina is the one laughing. What changed?

Reina founded a company called Talk Fusion in 2007. This company is really something. They have found a way to make Reina’s dream come true: a five second video in an email. However, this time, he wasn’t limited to five seconds. Now, they can be as short as five seconds, or as long as ten minutes.

Talk Fusion has a steep starting price for each user, however. The first month of use comes at the hefty price of $175, but each month after that is a mere $20. The monthly price does give users access to everything the company has to offer. This includes the more than 1,000 templates for videos. All the user needs on their end, besides the money, is a webcam and a laptop or desk top. However, that’s not the only payment option. Users can choose to pay for a certain number of emails to be stored on the Talk Fusion servers too. To store 2,500 emails on the server, the user pays $200 a month.

Once the fee has been paid and the webcam obtained, the user can then pick their template. Then, they press the record button and record the video. Once the video has been recorded, the user uploads the video to the Talk Fusion servers. Then, they prep the email, add the recipients, and then embed the video into the email. Once that’s been done, the email is sent.

Once the email has been sent, the users can access the list of recipients. There, they can see who received it, who opened it, and who read it.

In all, Talk Fusion has certainly found a way to show the competition how to do it.