Lori Senecal is a top executive in the advertising and marketing industry. As of today, she is currently the chief executive officer of CP+B Global which is one of the very top marketing firms in the world. As the CEO of this firm, Lori is in charge of managing and coordinating the activities of the firm’s nine offices throughout the world. She would begin working at this firm in the year 2015 and has established herself as one of the best executives the firm has ever had. During her brief time with the firm, she has transformed the culture and built it into a marketing firm that makes a positive impact for its many clients. With her philosophy, Lori has been able to create a marketing company that is collaborative, inventive and agile. Under her leadership, CP+B Global has been able to improve upon its status as a top marketing firm.
While Lori has experienced a lot of success as the CEO of CP+B Global, she has been very successful at other companies as well. She previously worked at MDC Partner Network where she served as both the president and chief executive officer. When she worked at this firm, Lori was responsible for developing the firm’s overall strategy and vision for serving clients. Along with putting together a strategy and vision for the company, Lori was also responsible for growing the firm. Senecal would succeed in making this firm another one of the best marketing firms around. Prior to holding this position, Senecal served as the Chairman and CEO of another marketing firm known as kbs+ where she helped facilitate high growth. The firm went from a domestic firm with 250 employees to an international marketing firm with over 900 employees. It would also be named as one of the best places to work as well. Before she started her career in marketing, Lori went to McGill University in Montreal, Quebec Canada. She would complete a bachelor of Commerce, Marketing and Finance.
A lot of Lori’s success can be attributed to her background and upbringing. She was the youngest child in her family and as a result, she needed to find ways to make herself well known among her peers. In order to help herself stand out, Lori developed good leadership skills, a strong work ethic and also a philosophy of being innovative and inventive at all times. These attributes have helped Lori become one of the top marketing executives around. Along with adopting a unique philosophy, Lori also says that women such as her have been very successful in the marketing industry due to their ability to understand the demands and needs of various consumers.