A new visual recognition technology was begun in 2013 by Slyce Inc. With their main offices located in Toronto, Canada Slyce developed a new search program that will recognize merchandise based on a photo and the user will be enabled to buy the specific item on their smartphone. The company is working with at least six of the top 20 retailers in the United States to utilize its new device as a mobile application. Founded by Cameron Chell and Erika Racicot in January 2012. By February 2013 they were already announcing their new visual product recognition for larger retailers to use on their brand’s websites Slyce’s Snap-to-Buy products and services have steadily gained.
Leading visual product search platform Slyce Inc. made an official announcement that it has joined forces with Shoe Carnival the leading US shoe and accessories retailer. Shoe Carnival is implementing the visual search technology.Slyce has very recently announced that effective immediately, Ted Mann, has accepted the role as President of Slyce in addition to his job as President of Slyce’s Business-to-Consumer App Division. Mr. Mann joined Slyce in February 2015. Potential customers to Shoe Carnival.com using this new 3D visual search technology and take a photo of any footwear either in reality or even magazine pages with no time delay. They will immediately be given all direct or closest matching products from the very large Shoe Carnival shoe and accessory line. Then with only a few taps the desired merchandise can be bought.
Kent Zimmerman is VP of ecommerce at Shoe Carnival. He indicated a high level of excitement about adding Slyce’s visual search functionality. Mr. Zimmerman states that mobile is a big portion of their multi-channel strategy at Shoe Carnival, and that they are always on the lookout for means to keep ahead of the competition. And of course above all else we want to provide our customers with the most pleasant and convenient shopping experience possible. Indiana located Shoe Carnival is one of the largest US footwear retailers with upwards of 400 stores in thirty-four states and Puerto Rico. This banding together of Shoe Carnival and Slyce displays another huge milestone for our company says Slyce’s CEO Mark Elfenbein. This was the first large-scale use of the visual search technologies in todays marketplace. Now Slyce’s technology is being used by Neiman Marcus, JCPenney, Urban Outfitters and Home Depot.