Susan McGalla has accomplished something that most women in the business world may never get the chance to do. She became the CEO that would take things to the next level. Susan McGalla would become the CEO of American Eagle, and she would leave this company to later step into the position of CEO for Wet Seal.
Females in the business world do not do this often. This is not a common occurrence in business. There are so many women that are trying to break the glass ceiling just to get into an executive role, but Susan got to the top twice. That is rare so people will listen when she speaks. Susan McGalla has managed to do what a lot of women cannot do because she has been able to study branding like no one else.
Susan McGalla started her own branding consultant firm at one time, and she was able to do this because she studied marketing trends and became aware of the mindset of consumers. She tackled the apparel industry and found her way to the top by building branding strategies that made her companies successful. American Eagle was at the top of the clothing industry with great profits for investors during McGalla’s time as CEO. She spent more than a decade in various positions within the company and eventually rose to the CEO position. This gave her the opportunity to learn about the company from the ground up. There is a lot of wisdom in what she has to say. Her time in CEO roles on Post Gazette has allowed her to put an official stamp on branding. She is a leader that knows how to give other women the information that they need to build a solid career for themselves.
Susan McGalla has stated that education is the key. This is how she has become the successful person that she is today. Right now she serves as the Director of Strategic Planning for the Pittsburgh Steelers. This gives her the ability to change the clothing line and get people interested in the fan gear for this team. This is the perfect path for someone that has mastered the art of branding. Susan has a degree in marketing on ireport.cnn.com, and the time that she has spent building her name in the industry gives her leverage. She can make demands that others may not be able to make because she has proven herself.