Whitney Wolfe Herd is regarded as one of the most successful female entrepreneurs in the United States. She has been named by Elle’s Magazine as the top 30 under 30 in the female category, and also named by Forbes as one of the top 30 Female Entrepreneurs in the United States. Whitney Wolfe Herd has also featured in some of the top magazines in the country, including Fast Company, Wired UK, and Forbes. As the co-founder of Tinder and founder of Bumble, Whitney Wolfe Herd is undoubtedly considered the “Queen,” if not the King of the dating world. While working at Tinder, she has had her list of pros and cons of what an ideal dating app should have for women, and it is what the Bumble is a reflection of.
Whitney Wolfe Herd has designed Bumble to be more women-centric so that women don’t have to feel the way they think at many other dating apps and sites out there. The female members at Bumble can be sure that they won’t have to check their phones every few minutes to find male members of the app sending them unsolicited messages and images that they do not want to see. It is insulting and sometimes even humiliating how abuse and bullying can take shape for some of the women in these dating apps. Whitney Wolfe Herd has worked around these insecurities that women have to face and experience at the dating apps and has tried actively to filter it out by using the power of technology to help with matching with other singles creatively, but without giving either party to abuse or bully each other.
Bumble dating app by Whitney Wolfe Herd only allows female members to make the first move; in fact, it is the tagline of Bumble to “make the first move.” Bumble was launched in 2015 and just a couple of years; it has become one of the top five dating apps in the market and is estimated by Bumble to be worth nearly a billion dollars. Moreover, Whitney Wolfe Herd recently turned down the massive acquisition offer by the dating giant, Match.com. The acquisition offer was of $450 million, which speaks a lot about the confidence of Whitney Wolfe Herd on the dating app she has developed with her heart and soul. In the time to come, Whitney Wolfe Herd believes that Bumble dating app would jump the ranks in popularity as well as outreach.